Legal
This box is a plain summary. It is not part of the agreement. The full Terms below control.
These Terms of Service are a contract between Alloro, Inc. and the business that signs up for Alloro. In these Terms, "Alloro," "we," "us" and "our" mean Alloro, Inc. "You" and "your" mean that business.
The person who accepts these Terms for a business says that they have the authority to bind that business. If you do not have that authority, do not accept these Terms.
These Terms also apply, where they make sense, to anyone who visits getalloro.com or uses the free check without an account. For those visitors, sections 14, 15, 21, 22, 23, 24, 26 and 30 apply.
Our Privacy Policy, at getalloro.com/privacy, explains how we handle personal information.
Alloro is software that helps a small business run and grow. It helps with your website, your Google Business Profile and the messages your customers send you.
Alloro is not your business. Alloro is not a law firm, an accountant or a HIPAA advisor, and nothing in the Service is legal, tax or medical advice. Alloro is not a bank or a payment processor. You make the decisions for your business.
You must be at least 18 years old to create an account. You must give us true and complete information and keep it up to date.
Keep your login details safe. You are responsible for what happens under your account, including what the users you add do. Tell us right away at corey@getalloro.com if you think someone has used your account without permission.
You can add other people from your business as users and give them different roles. You are responsible for the roles you give.
Depending on what you use, the Service can:
The features you have are the ones shown in your account. We may change, add or remove features. If we remove a feature you pay for in a way that matters, we will tell you by email first.
Alloro drafts changes and you approve them. If you ask us to, Alloro staff can approve or publish a change for you. A change approved or published at your request counts as approved by you.
You are responsible for every change you approve or ask us to make, including its accuracy and its legal effect. Read each draft before you approve it. If something is wrong, change it or reject it.
Some things happen automatically because they are part of how the Service works:
The Service uses artificial intelligence, or AI, to write drafts and to read and sort data. For example, AI drafts review replies, writes website text, suggests page titles, and checks form messages for spam.
AI can make mistakes. A draft can be wrong, incomplete or out of date, or it can sound like something your business would not say. You must review each draft before you approve it. Alloro is not responsible for a draft after you approve it.
The spam check can mark a real customer's message as spam. Check the messages marked as spam now and then.
To make drafts, we send the information a feature needs to the AI providers named in our Privacy Policy. We do not use your content, your customer data or your Google data to train AI models.
You can connect your Google Business Profile and your Google Search Console to Alloro. When you connect, you authorize Alloro to act for your business in the ways that Google's consent screen shows you:
You must have the right to connect each profile and account.
Staff access. By connecting Google, you agree that Alloro support staff may view your Google data to provide the Service, prepare and check drafts, give you support, keep the Service secure and meet legal duties.
Removing access. You can remove Alloro's access at any time from your Google Account permissions page at myaccount.google.com/permissions.
When your service ends. Within 7 business days after your service ends, we disconnect your Google connection and stop fetching your Google data. We delete your Google data within 30 days after your service ends, or sooner if you ask.
Alloro is not a Google partner, and Google does not endorse Alloro. Our Privacy Policy explains how we handle Google data.
If you connect another tool, such as Stripe, HubSpot or your office software through Sikka, Alloro can read data from it. Where a feature needs it, Alloro can also send data to it. We do this only to provide the Service.
Each tool has its own terms. You are responsible for following them. You can disconnect a tool at any time.
When your website is hosted by Alloro, we add code to it that the Service needs, such as code that handles forms and code that measures visits.
Rybbit analytics. We add Rybbit, an analytics tool we run on our own servers, to the websites we host. It records visits, such as pages viewed, where visitors came from, and their browser and device type. When its session recording setting is on, it can also record how a visitor moves through a page. You can ask us to turn Rybbit off for your website.
Microsoft Clarity. If you choose to connect your own Microsoft Clarity project, we add Clarity to your website. Clarity records visitor sessions, including clicks and scrolling. Microsoft handles that data under its own terms.
Your website privacy notice. You are responsible for the notices your website gives your visitors and customers. Your website's privacy notice should mention these analytics and the forms on your site. We may offer a template. You must review it and make sure it is right for your business.
You own your content. You give Alloro a license to use, copy, store, host, display, change the format of and send your content, only as needed to provide the Service to you. This license lets our service providers do the same for that purpose. It ends when we delete your content, except for copies we must keep under section 19.
You promise that you have the rights to your photos, logos, text and other content. You also promise that our use of them under these Terms is legal and does not break anyone's rights.
Drafts you approve become your content. Alloro keeps ownership of the templates and designs used to show them.
Alloro owns the Service, including our software, templates, designs, tools and methods. Using the Service does not give you ownership of any of those. You may not copy, sell, or reverse engineer the Service.
Your domain name is yours. If Alloro holds a domain name for your business, we will help you transfer it to you when you leave.
Feedback. If you send us ideas to improve Alloro, we may use them without paying you.
We may use information about how the Service is used, in a form that does not identify you or your customers, to run and improve the Service. This does not include training AI models.
For customer data, Alloro works for you. We collect and use customer data only to provide the Service to you and on your instructions, which include these Terms and the settings you choose. We do not sell customer data. We do not use it for advertising.
You are responsible for having a lawful basis to collect customer data and to share it with us. That includes giving your customers the notices the law requires and getting any consent the law requires.
If one of your customers asks us about their information, we will send them to you and help you respond.
We use service providers to run the Service. They are listed in our Privacy Policy. Some of them handle the data they receive under their own privacy policies, as our Privacy Policy explains.
This section applies if your business is a "covered entity" under the Health Insurance Portability and Accountability Act of 1996 and its rules, known as HIPAA.
If your business is covered by HIPAA, tell us before you connect practice-management data or collect health information through your website. We will send you our Business Associate Agreement. Do not connect that data or collect that information until we have both signed it. Once signed, it controls how we handle that information. To start, email corey@getalloro.com.
Alloro does not say that the Service makes your business compliant with HIPAA. You remain responsible for your own duties under HIPAA.
You must not use the Service, or ask us to help you:
We may remove content or turn off a feature that breaks these rules.
We respect copyright. Do you think content on getalloro.com, or on a website we host, copies your work without permission? Email our designated agent, Corey Wise, at corey@getalloro.com. Use the subject "Copyright notice." Your notice must include:
1. your physical or electronic signature; 2. a description of the work you say is infringed; 3. where the content you say infringes is located, such as its web address; 4. your name, address, phone number and email; 5. a statement that you believe in good faith that the use is not authorized by the copyright owner, its agent or the law; and 6. a statement that the information in your notice is accurate and, under penalty of perjury, that you are the copyright owner or are authorized to act for the owner.
When we get a valid notice, we will remove or disable the content and tell the person who posted it.
Counter-notice. If your content was removed and you believe that was a mistake, you may send a counter-notice to the same email. It must include:
1. your physical or electronic signature; 2. a description of the content that was removed and where it appeared before it was removed; 3. a statement, under penalty of perjury, that you believe in good faith the content was removed because of a mistake or because it was misidentified; 4. your name, address and phone number; and 5. a statement that you consent to the jurisdiction of the federal district court for the judicial district where your address is, or, if your address is outside the United States, any judicial district in which Alloro may be found, and that you will accept service of process from the person who sent the notice or that person's agent.
When we get a valid counter-notice, we will send a copy to the person who sent the notice and tell them we will restore the content in 10 business days. We will restore the content no less than 10 and no more than 14 business days after we receive the counter-notice, unless our agent first receives notice that the person has filed a court action to stop the use.
Repeat infringers. We will end the accounts of users who repeatedly infringe copyright, when the circumstances are appropriate.
Price. The price is the one shown on our pricing page or at checkout when you sign up. Taxes are extra where they apply.
How billing works. Your plan renews every month until you cancel. We charge the card or payment method you give us at the start of each monthly period, in advance, through our payment processor, Stripe. By signing up, you agree to this recurring charge. There is no setup fee.
Failed payments. If a payment fails, Stripe may try again. If you do not pay, we may suspend the Service after we tell you by email and give you a reasonable time to pay.
Price changes. If we change your price, we will email you at least 30 days before the new price applies. You can cancel before then, and you will not pay the new price.
No refunds for partial months. Fees you have paid are not refunded, including for a month you cancel partway through, unless the law requires a refund.
This section applies if you use Alloro to take payments from your customers.
Payment processing is provided by Stripe, Inc. and its affiliates, not by Alloro. Before you can take payments, you must open a Stripe account and agree to the Stripe Connected Account Agreement, which includes the Stripe Services Agreement, at stripe.com/connect-account/legal. Stripe may change those terms. By taking payments through Alloro, you agree to be bound by them.
You are the merchant for every sale. You are responsible for your prices, taxes, receipts, refunds, disputes and chargebacks, and for the terms you give your customers.
You authorize Alloro to share information about you and your transactions with Stripe, and to receive that information from Stripe, to provide the Service. You must give Alloro and Stripe accurate and complete information about your business.
You can cancel at any time in your account settings, or by emailing corey@getalloro.com from your account email. You do not need to call anyone or give a reason.
Cancellation takes effect at the end of the monthly period you have already paid for. The Service keeps working until then. We will not charge you again after that.
Your content and customer data stay yours after you cancel.
Copy. At any time, including after you cancel, you can email corey@getalloro.com to ask for a copy of your website content and the form messages your website received. We will send it in a common file format.
Deletion. You can ask us to delete your account data, your content and your customer data. We will delete it from our systems within 30 days of your request. Copies in backups are removed when those backups expire. We may keep records that the law requires us to keep, and records we need to settle a dispute or collect money owed. We keep those only as long as needed, and we keep protecting them.
Google data. Section 8 explains what happens to your Google connection and Google data when your service ends.
Your website. When your service ends, your website stays online until you ask us to take it down or to help you move it.
Unless you ask us to delete it, we keep your other data after you cancel, so you can come back or ask for a copy later.
We may suspend or end your access to the Service if:
Where it is reasonable, we will tell you first and give you a chance to fix the problem.
We may also end the Service for any other reason with at least 30 days' notice by email. If we do, we will refund any fees you paid for time after the end date.
Sections 11, 12, 13, 16 for fees owed, 19, 22 through 26, 28 and 30 continue after this agreement ends.
The free check is a free look at a business's website and Google listing. It uses public information and the information you enter. Its results are estimates for your information only. They can be wrong or out of date, and they are not advice. If the check names other businesses, it does so only to report public facts.
Google, other search engines and AI tools change how they work without notice, and we do not control them. We do not promise any ranking, number of visits, calls, customers or revenue.
In plain words: we provide Alloro as it is. We do not promise it will always work or that drafts will be right.
The Service, the free check and all drafts are provided "as is" and "as available." To the fullest extent the law allows, Alloro disclaims all warranties, whether express or implied, including warranties of merchantability, fitness for a particular purpose, title and non-infringement. We do not warrant that the Service will be uninterrupted, error free or secure, or that drafts will be accurate.
In plain words: neither of us pays the other for indirect losses, such as lost profits, and each side's total liability has a limit.
To the fullest extent the law allows:
Neither you nor Alloro is liable to the other for any indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue, lost goodwill or lost data, even if told they were possible.
Each party's total liability for all claims about the Service or these Terms is limited to the greater of the fees you paid Alloro in the 12 months before the event that caused the claim, or $100.
These limits do not apply to a party's fraud or willful misconduct, to amounts owed under section 25, to your breach of section 14, or to your duty to pay fees you owe.
You will defend us. You will defend Alloro against claims by a third party that come from:
You will pay the damages, costs and reasonable lawyers' fees that a court awards, or that you agree to in a settlement, for that claim. This does not cover a claim caused by content Alloro supplied, such as template text or images, or by a change Alloro made that you did not approve or ask for.
We will defend you. Alloro will defend you against any claim by a third party that Alloro's own software, as we provide it, infringes that party's United States patent, copyright or trademark, or misuses its trade secret. We will pay the damages, costs and reasonable lawyers' fees that a court awards, or that we agree to in a settlement, for that claim. This does not cover claims caused by your content, by changes you made or asked for, or by using the Service with something we did not provide.
How it works. The party asking for defense must tell the other party quickly about the claim, let the other party control the defense and any settlement, and give reasonable help at the other party's cost. No settlement may make a party admit fault or pay money without that party's consent.
Talk to us first. If you have a dispute with Alloro, email corey@getalloro.com and describe it. We will try in good faith to settle it within 30 days. We will do the same for you, by emailing your account email.
Governing law. The laws of the State of Delaware govern these Terms and any dispute about them or the Service, without regard to its rules on conflicts of law.
Courts. If the dispute is not settled, it must be brought in the state or federal courts located in Delaware, and both parties agree to those courts' jurisdiction. Either party may instead bring a claim in a small-claims court that has jurisdiction.
We may change these Terms. If a change matters, we will email you at least 30 days before it takes effect and post the new Terms with a new effective date. If you do not agree, you can cancel before the change takes effect. If you keep using the Service after that date, the new Terms apply.
We will not use a change to these Terms to use data we already hold in a new way that you did not agree to. For that, we will ask for your clear consent first.
We send notices by email to the email address on your account. You send notices to corey@getalloro.com. A notice counts as received when it is sent, unless the sender learns it did not arrive. You agree to receive these Terms, notices and other records electronically.
Alloro works to make getalloro.com, our app and the websites we build usable by everyone, including people who use screen readers, keyboards or other assistive technology. If something is hard to use, email corey@getalloro.com with "Accessibility" in the subject. We will work to fix it and offer the content another way in the meantime. You control your own content, such as image descriptions and uploaded documents, and you are responsible for making it accessible.
Alloro, Inc. Email: corey@getalloro.com